Every tag. Every file.
Exactly to policy.
Set your macro replacement policy once. Tag Magic applies it identically to every trafficking sheet your team processes — no human error, no misread instructions, no missed macros.
Tag Magic is currently invite-only. Request access and we'll reach out.
Consistency you can't get from a checklist
Manual macro replacement depends on whoever opens the file that day — how they read the instructions, what they remember, what they miss. Tag Magic turns your trafficking policy into a system.
Standardized
Your policy is defined once, in one place — macro tables, replacement values, and rules. Not scattered across email threads, wikis, and tribal knowledge.
Repeatable
The same file processed by anyone on your team produces the same output. New hires apply five years of trafficking policy on day one.
Accurate
Every tag in every file runs through the same engine. No missed macros, no typos, no misinterpretation — and a diff to prove it before anything ships.
Built for how trafficking actually works
Not a find-and-replace script — a rule engine that understands vendors, tabs, keywords, and exceptions.
Your file, untouched
Only macros inside ad tags are replaced. Styles, merged cells, colors, and instruction text survive exactly as the vendor sent them.
Rules with conditions
Switch macro sets per tab or keyword, override values for specific cases, block macros, or force-append parameters.
Preview before export
A color-coded diff shows every replacement in every tag before anything downloads. Nothing ships without review.
Gap report
Unknown macros are tracked automatically across uploads. Promote them into your macro table in one click.
SSL enforced
Every processed tag exports with https — no more insecure-tag rejections from publishers.
Team roles
Admins define policy — macros, values, rules. Members process files against it. Data fully isolated per organization.
How it works
Define your policy
Add your macros, the values each platform expects, and the rules for when each applies. This is your single source of truth.
Upload any sheet
Pick the tab, drop the file. Every ad tag runs through your policy — same rules, every time, no matter who uploads.
Review and export
Check the color-coded diff, confirm the replacements, export a clean file. Anything unrecognized lands in your gap report.
Set your policy. Trust your tags.
We're onboarding ad ops teams gradually. Request access and we'll set up your workspace.